Challenge

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Givebacks, a platform designed to empower nonprofit leaders, aimed to create a website that could clearly communicate their mission and services to various stakeholders including supporters, K-12 schools, nonprofits, and brands. The main challenge was to develop a site that was both informative and engaging, while facilitating easy navigation for diverse user groups.

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Process

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We began with a thorough analysis of Givebacks' target audience and their needs. The design process focused on creating a vibrant and user-friendly interface using Webflow, incorporating interactive elements to guide users through the site. Key sections were designed to highlight how Givebacks supports each stakeholder group, with clear calls to action to encourage user interaction. We also integrated features to showcase the platform’s impact, including statistics and success stories, to build trust and credibility. Regular feedback sessions with the Givebacks team ensured alignment with their vision and goals.

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Outcome

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The resulting website is a dynamic and engaging platform that effectively communicates Givebacks’ mission and services. The intuitive design and clear information architecture make it easy for users to find the information they need and engage with the platform. The site has successfully increased user engagement and sign-ups, helping Givebacks expand their reach and impact. By providing a seamless user experience, the new website positions Givebacks as a leader in empowering nonprofit leaders and facilitating meaningful contributions.

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